A social media content strategy chronicles what you post on different social channels and, at the same time, determines how to engage with your audience. All of this not only saves you time, but also supports your overall social media management efforts. The first step toward a long-term social media strategy is to establish your content goals. Having goals in mind will help you start planning the type of content you're going to create.
It's normal to see large companies and large corporations with one account on all social networks, but small companies with a team of a few people? That would be a challenge. Instead of trying to be on all social networks, focus on the networks where your target audience is located. By choosing the right social media platform and adapting your key messages for each one, you'll be able to better connect with your audience. To help you choose which platform is best for your business, check out our list of the 21 best social media sites.
In addition to information about where you dedicate your target audience, your brand identity and the type of products and services you offer will help determine which platforms will have the most impact on your business on social media. It's worth keeping in mind that each social media platform has its own unique features and features, suitable for certain types of content. Twitter is ideal for conversations and current topics, while LinkedIn is better suited for sharing professional and professional information. So keep that in mind when making your selection.
Going back to our example, knowing that the target audience of our skincare brand is Gen Z and Millennial women, it might be worth having a social media presence on YouTube and Instagram, as both platforms are widely used by Gen Z and Millennials. TikTok is also a good option to consider, as it is widely used by Generation Z, while Facebook is the best among millennials. If you're a B2B marketer, LinkedIn can give you a phenomenal amount of information about your audience and the people who follow your company page. Facebook is effective for both B2B and B2C companies, since it supports a large number of content formats, ad targeting options and different users.
There are very few companies that shouldn't include Facebook as one of their main channels. LinkedIn is perfect for B2B service companies and is the perfect place to position individuals and companies as experts through a content strategy based on thought leadership and a strong focus on editorial content. Instagram is often the first or second choice platform for B2C companies that have access to (or can take) attractive photos and images and attract their audience. It's generally of minor importance to B2B companies.
TikTok is the newcomer to the social scene, and there are many examples of brands that are winning big on the platform, but the format and nature of the content aren't for everyone. It's perfect for lifestyle-focused B2C brands. Plus, our guide to 15 types of social media content (with examples of ideas and inspiration) is a great starting point to inspire you to create incredible content that reaches your audience. For example, if you know that in 2 weeks you're going to launch a new campaign and you need graphics, your content team and graphics teams can view the calendar and make sure that tasks are done on time.
You have to develop a content strategy to stay on top of things. Content strategy allows you to see the big picture when creating content. It puts things into perspective and makes every piece of content you create seem like a step toward a larger goal, not just another publication. Beyond the basic functionalities of social media management, Hootsuite also allows you to manage your team and integrate it with a number of external applications and solutions.
However, you shouldn't assume that your most popular content is also the best representation of your brand. However, you should look for as many alternative digital marketing ideas as you can find before investing in payment methods. Plan your process with the above ideas and follow these essential steps to develop content planning that prioritizes a strategic approach. When deciding where to publish what content, also consider what types of content work well on that platform based on your audit.
If you use a social media management platform like Sprout Social, you can see all your social media data and analytics in one place. Setting goals consists of having a success indicator that allows you to determine the ROI of your social strategy. It is done by creating a “pillar” page on a central topic along with several additional content pages related to that topic. We recommend that you set aside a regular time in your calendar each week to schedule your social content for the next few days.
Knowing your audience is critical to succeeding on social media, so AI-driven shoppers are essential to understanding your audience well. We have a guide with 61 key social media metrics, with a brief explanation of each and how to measure them. Other brands are more likely to share your content with their audience if you're in a relationship and they'll return the favor. Your social media audience should correspond to your target market, but it doesn't have to be limited to just people in that market.