Today, Spotify is one of the best-known global companies, but how did this Swedish brand conquer the world? There are a lot of music streaming services, but what makes Spotify unique is its focus on helping users discover new content. Spotify breaks the mold of typical music streaming platforms by offering listeners a whole new user experience. To solve this problem, Nordstrom employs an assertive retargeting strategy based on responses to events. The result is a series of reminders that make it very difficult to forget the purchase that the user left behind.
The Rainforest Alliance created an annual campaign called Follow the Frog. This can be adapted to B2B and B2C organizations that want to demonstrate their commitment to sustainability by incorporating the green frog seal in their products and sharing stories about their efforts to be greener. Do you remember a time when content made you a long-time fan of a particular brand or company? Maybe it was a fun YouTube video or a very informative blog post, both examples of content marketing. Spotify Wrapped is one of the most successful content marketing campaigns in the music streaming application.
Near the end of each year, Spotify users get a fun summary of all the music they've listened to that year. The summary is divided into genres, years, artists and more, and is shown with brightly colored graphics. The Canva School of Design brings value to its users by teaching them how to create attractive images with a minimal design experience and without the need for complicated software. It also does a great job of showing all the design possibilities that Canva has to offer.
And here are 20 examples of content marketing to help you get your creative juices flowing. Consider how you can apply one (or more) of these examples to your company to strengthen your content marketing efforts. Jake from State Farm is a viral video marketing campaign from State Farm Insurance Company that has existed for years. On YouTube, the original commercial has millions of views.
If you've had cable TV in the past ten years, you're more likely familiar with Jake from State Farm. The Indeed video is an excellent example of content marketing that positions your brand as an opinion leader and an inclusive company. If you're looking for inspiration, we've put together 6 examples of marketing campaigns to get your creative juices flowing. This is a subtle example of content marketing that harnesses the latest behavioral sciences to reach new audiences.
It's always good to take a look at examples of great marketing campaigns to get your creative juices flowing. For example, oral care company Colgate has more than 1200 articles related to its broad topic of gum disease. So, to better understand what great looks like, feast your eyes on these 10 compelling examples of content marketing. An example of this is Hellofresh's blog post Rethinking Customer Lifetime Value using Machine Learning, which has garnered more than 300 applause on Medium.
Check out this resource for examples and real samples of marketing plans documented by real brands and sellers. Many of the above online content marketing examples were successful because they were backed by a powerful SEO strategy in addition to paid advertising. This is an excellent example of content marketing because it recognizes customers' pain points and offers an alternative narrative. Let's say, for example, that you're a writer who needs help creating images for the web content you create.
This is a perfect example of rebranding a company and then joining consumers to make fun of its old marketing. Therefore, we decided to look for new examples of how large companies use similar tactics in their own content strategies to win new business. Here are two great examples of content marketing where brands reach consumers at the right time and with the right message. Most of the articles on the best examples of content marketing point to brands such as Hubspot, Buffer, Hootsuite, Zendesk or the Content Marketing Institute.