Establish key performance indicators and benchmarks. Generating 10% more views to your website through ads on the social media platform X over the next two months is a SMART goal. All the smartest when you describe the exact steps you'll take to get there. The first step in creating a digital marketing strategy is to specify the objectives of your business.
In other words, to determine what you want to achieve with digital marketing. More than 90% of WebFX clients continue to collaborate with us until the second year of their campaign. If you're selling consumption-based products, you'll want to use demographics to research current and new markets. If you're running a B2B company, you'll want to use Firmographics.
If you want to surpass your current market or jump into a new one, you need to test the competition properly. Regardless of the option you choose, it's important to identify the brands in each market, their strengths and weaknesses. How will the strategy be implemented and who will implement it? Whether you have a team of five or 50 people, you must assign personal responsibility to each marketing channel. This is where you use the digital marketing channels and strategies you chose in step 4 to attract more traffic to your content assets.
Michael Brenner is one of the leading directors of marketing, content marketing and digital marketing influencers, international keynote speaker, author of Mean People Suck and The Content Formula, and is the CEO and founder of Marketing Insider Group, a leading content marketing agency. He has worked in leadership positions in sales and marketing for global brands such as SAP and Nielsen, as well as for thriving start-ups. Today, Michael helps create successful content marketing programs for both leading brands and emerging companies. WebFX's patented digital marketing platform makes it easier than ever to monitor digital marketing performance, conduct industry studies, calculate ROI and make strategic decisions.
A digital marketing strategy is a plan that describes how your company will achieve its marketing objectives through online channels, such as search and social media. Most strategy plans will summarize what online channels and digital marketing tactics you'll use, as well as how much you'll invest in these channels and tactics. Some examples of digital marketing strategies include a social media campaign that includes partnerships with influencers, a content marketing strategy that uses online guides to generate leads, or a growth marketing strategy that uses social media and email to build customer loyalty. Establishing a digital marketing strategy is essential.
If you partner with an experienced, full-service digital marketing agency, such as WebFX, you can trust that one of our initial tasks is to create an intelligent and competitive strategy for your company. Without Internet marketing strategies, your company doesn't have a map to achieve its goals or objectives and key results. You know what you want to achieve, but you don't know how. This often leads to the launch of a digital marketing campaign that doesn't achieve any results.
If you want to invest in digital marketing, you need to invest in a digital marketing plan. Are you curious to know how to create a digital marketing strategy? With these eight steps, your company can launch its first online marketing strategy. If you need help creating your online marketing strategy (or want to create the best one), consider online marketing services, such as those from WebFX. Search engine optimization (SEO) is one of the most effective digital marketing initiatives today.
SEO is the process of improving your website so that it ranks high in search engine results for keywords and phrases related to your business. The more keywords you rank and the higher you rank, the more people will see and become familiar with your website and business. SEO aims to drive more traffic to your website from members of your target audience. These are consumers who are actively looking for the products and services you offer, as well as users who are looking for more top-of-the-line content.
If you're a landscape designer, for example, you can use SEO to increase your ranking in the search results for the keyword “residential landscape design” and “common grass weeds”. While these keywords have different intentions, one transactional and the other informational, they target your audience. Because of that segmentation, you encourage traffic to your website from important users. When it comes to digital marketing strategies, consider SEO as a requirement.
Intercept all members of your target audience no matter where they are in your shopping funnel. The reason is that almost every user starts their search for a new product or service with a search engine. For example, did you know that 80 percent of consumers research their products online? Or, after searching for something, more than half of the users discover a new company or product. With SEO as one of your online marketing strategies, that could be your business.
With so many users finding their answers in the first list of search results, it's clear that you can't rank on the second page of results. Even if you have what people are looking for, you are hidden from their sight, out of sight, out of mind. This is why an effective SEO strategy, as well as our leading digital marketing agency, is essential. With our performance-oriented SEO services as part of your online marketing strategy, you can attract more potential customers and earn more revenue.
PPC is a form of paid advertising that is based on an auction-based system. In other words, you don't pay for the advertising space, just for the results. For example, if you sell winter boots for children, you could make an offer to advertise them in search results when a user searches for “winter boots for children”. This keyword is more transactional, which is what you want for a PPC campaign, it's paid advertising, so you want a quick return on investment (ROI).
The PPC may include advertising on search engines, as well as on social media and other platforms. You can even advertise on apps like WeChat. PPC is one of the most cost-effective paid advertising methods. For many companies that are just starting out with digital marketing or looking for a quick boost, PPC is a useful online marketing strategy.
Take your website to the top of the search results, which can help if your company's organic search results ranking is several pages behind. With Google managing more than 60,000 searches per second or more than two billion searches per year, it's a go-to platform for PPC campaigns. That's why many companies invest their PPC budget in Google Ads, which offers an impressive ROI. Because PPC ads target keywords with a transactional intent, it's not surprising that many users buy a product or service.
However, it is a fact that demonstrates why the PPC is a fundamental component of a comprehensive Internet marketing strategy. Even if your company has an established presence in search results, let's say you rank on page one for several high-value keywords, PPC can further optimize your conversions. That's why PPC and SEO often work together to achieve their digital marketing goals. Do you think PPC is the right strategy for your company? Content marketing is another go-to online marketing strategy for today's businesses.
In content marketing, your company focuses on reaching consumers, interacting and connecting with them through content. This content, which can include videos, blog posts, infographics and more, provides value to users. However, it's not a sales-oriented text, it's informative. For example, if you have a company that sells ski and snowboard equipment, you could write an article about what a beginner needs for their first outing.
You can also write articles about how to care for a snowboard and what accessories can help improve ski performance. With these individual pieces of content, you target specific keywords. Your article on snowboard care, for example, may focus on the keyword “how to maintain a snowboard” or “how to wax a snowboard”. With our award-winning team on your side, we'll optimize content for search and users.
Regardless of the format you choose for your content, it's critical that it's relevant and beneficial to your audience. You want to create original, high-quality content that makes users want to share it with their friends, family, co-workers and others on their social networks. The overall goal of content marketing as a digital media strategy is to provide valuable information to your target audience, increase traffic and generate conversions. From a technical point of view, content marketing also focuses on optimizing your content so that search engines improve your visibility in search results.
With the ability to connect with audiences along the buying funnel, as well as twice the conversion rates of websites, content marketing is an intelligent digital marketing strategy to use. The best part is that it costs 62 percent less than traditional marketing efforts. Any other reasons to use content marketing in your digital marketing campaign strategy? Content marketing is an ongoing, long-term strategy that offers impressive ROI. That ROI includes new leads and customers for your company, as well as increases in your conversion rates.
Content marketing provides these results by targeting every stage of your buying funnel. In today's online market, users have a lot of power. They can choose to read or ignore your company's messages, whether they are promotional or informational. However, many respond well to corporate informational content, which is why content marketing is so essential now.
Do you want to use content marketing as one of your digital marketing strategies? Check out our content marketing services Email marketing is one of the most cost-effective online marketing strategies available. Email marketing focuses on retaining existing customers as well as gaining new ones. It's an excellent technique for building brand awareness, keeping your company in the foreground and encouraging repeat purchases. A fundamental part of email marketing is developing and refining your campaigns, as well as increasing your audience.
Like content marketing, email marketing also focuses on providing users with valuable information, otherwise people don't perish. The idea is that, while these users may not need your services or products now, they remember your brand when it comes time to make a purchase. That brand awareness encourages them to choose your company when they're ready to buy. For example, an HVAC marketing strategy can use email to establish a relationship with homeowners and businesses by sharing tips for maintaining a heating and cooling system, reducing energy bills, and more.
By comparison, a medical equipment marketing strategy could use email to highlight design advances, industry conferences, and wholesale product discounts. When those subscribers need a service, whether it's maintenance, emergency, or installation, they're more likely to choose that HVAC business because the company has proven to be knowledgeable and reliable. One of the benefits of this strategy is that you can also segment your audience and customize your email campaigns. For example, you can create a campaign for users who bought a certain product or visited a particular web page.
The main purpose of email marketing as a digital marketing initiative is to stay in the minds of potential customers and to provide current customers with beneficial information, such as relevant industry news and personalized content, such as product coupons, to keep them coming back. When it comes to email marketing, it offers a ton of benefits. That's why more than 80 percent of companies use email marketing, from manufacturing operations to retail stores and technology companies. With an average ROI of 4400 percent, email marketing offers unparalleled profitability.
Its impressive profitability emphasizes the potential of this Internet marketing strategy to increase your revenues, brand awareness, or customer retention rates. It also shows that users like emails. More than 60 percent, for example, like weekly promotional emails. For companies that want to generate more leads, as well as more revenue, email marketing is a go-to online marketing strategy.
Additional steps, such as audience segmentation, email design, and personalization, can also maximize email marketing results. For example, intelligent segmentation can increase your revenue by up to 760 percent. Do you want to use email marketing as one of your main digital marketing strategies? Check out our email marketing services Another internet marketing strategy for growing businesses is social media marketing. Social media marketing focuses on building brand awareness and increasing conversions.
A social media marketing campaign can include one or more social media platforms, depending on your target audience and platform preferences. In addition to marketing your company on social media, this strategy often focuses on advertising as well. The primary goal of social media marketing is to increase brand awareness and conversions, as well as build and maintain your company's reputation. That's why social media marketing focuses on creating informative and promotional content, as well as interacting with users on different platforms.
With less than 30 percent of companies using social media as a marketing strategy, there is an immense opportunity for companies that invest in them. Even better, more than 25 percent of a user's Internet time is spent on social media, meaning it's a perfect medium for connecting. Users rely on social media for more than just sharing content with friends and family. They also use it to connect with businesses, either by highlighting a positive buying experience or by enlisting the help of a company.
If you're inactive on social media, users have limited options to contact your company. Inconveniencing your customers can lead to low customer retention, which has a direct impact on your revenues. That's why it's essential to have an active presence on social media. No matter your industry, word-of-mouth recommendations are powerful, and social media now serves as a means of communication for digital word-of-mouth recommendations.
If you're inactive on social media, you exclude your company from these conversations. Are you ready to use social media marketing as one of your digital marketing strategies? Check out our social media marketing services Voice search optimization is one of the most recent Internet marketing strategies businesses can adopt. With voice search optimization, your company optimizes the content of new and existing websites for search. The intention is for your website to gain the featured snippet or position zero in Google's search results.
Different voice assistants, from Siri to Amazon Echo, use the highlighted snippet to respond to voice searches. So, if a user asks: “How do I clean a stinky dishwasher? Amazon Echo or Siri would respond with the highlighted snippet, which you can see below. Because search queries differ when using voice and text, voice search optimization is important. If you have a local business, this strategy is even more important, as many users rely on their mobile devices and voice search to find a restaurant, salon or hardware store near them.
The goal of voice search optimization is to get the featured snippet of keywords relevant to your target audience and business. By ranking at zero, your company increases its online visibility to consumers, which can lead to store visits, product purchases, and more. With more people buying smartphones and voice-activated speakers, voice search is becoming a new and popular way to search. As a result, it's one of the newest digital marketing strategies businesses should adopt.
In the coming years, analysts expect this percentage to increase even more. In turn, the first to adopt voice search optimization will benefit the most: their websites will already be ranked according to the highlighted snippets, leading to an increase in consumer traffic in their target market. Like email, consumers want promotional content from brands. They want to know about your sales and new products, so investing in optimizing voice search today can benefit your brand later on, when voice-activated speakers offer these promotional options to companies.
Do you think that voice search optimization is an ideal strategy for your company? Rely on WebFX to generate valuable traffic to your website and real results to your profits. With a suite of innovative and patented tools, from ContentGeniusFX to PredictionFX, our team will create a competitive strategy for your business. Check out our voice search optimization services Video marketing is another digital marketing strategy for companies looking to generate revenue. Through video marketing, your company increases its reach, increases its revenues and expands its operations.
Like content marketing and email marketing, your company focuses on creating informative and valuable videos for your target audience. Regardless of the type of videos you create, you're working to create brand awareness among your target audience. Like social media, email, and content marketing, this brand awareness can lead to valuable conversions later on. That's why video marketing can improve conversions by more than 85 percent.
Video marketing focuses on improving brand awareness, conversion rates, and revenue. Achieve these goals by creating valuable, high-quality content for users. This strategy, like voice search optimization, also appeals to current user behaviors. For example, adults spend up to five hours a day watching videos.
Not to mention, brand awareness increases nearly 140 percent after a user views a video, whether it's a product announcement, a detailed guide, or a relaxed behind-the-scenes video. With the ability to improve conversion rates, video marketing is becoming a go-to online marketing strategy. It's also an excellent addition to email marketing and content marketing, which benefit from the use of videos. Why else should you use video marketing in your company strategy? Just like content marketing, your videos can also influence purchases made by users.
An instructional video, for example, can convince users that your product is the best fit for their business or lifestyle. If your company invests in influencer marketing, an influencer's video can also persuade users to choose you. It is essential to obtain a very high position in search results, so it is essential to improve the optimization of your pages. With videos that complement your content, you can rank better for competitive keywords, which can result in more valuable traffic and leads for your business.
Are you ready to create a video marketing campaign for your company? Partner with the leading performance-oriented agency for midsize companies, WebFX. With our award-winning strategies and powerful artificial intelligence software, we'll create a digital marketing strategy that makes your company one of the main competitors. Check out our video marketing services With all digital marketing strategies, one of the main objectives is to increase traffic to a company's website. When people visit a website, they're there for a reason.
Whether they're looking for information about your products, looking for ways to contact your team, or reading a recent blog post, they don't stay on your website by chance. The more visitors you attract to your company's site, whether through content marketing, SEO, or email marketing, the more opportunities you have to inform potential customers about what you have to offer. The result? More leads, conversions and sales. If your company has a physical store, one of your main objectives is likely to attract customers to your location.
Online marketing strategies, such as local SEO, can help you achieve this goal and attract more foot traffic, even some strategies that don't appear on this list, such as geofencing advertising, can help. While you may think that digital marketing isn't ideal for a local brick-and-mortar store, it's a powerful strategy for promoting and growing your company. Users rely on search to find businesses near them, which is why 80 percent of local searches convert. When you use digital marketing, you get your brand to reach more potential customers, whether through search results, email inboxes, social media platforms, or another medium.
As a result, more people become aware of your brand. They will know your brand, your products and what sets you apart from your competitors. Then, when they need the products or services you offer, they're more likely to remember your brand and make a purchase. The biggest and most important goal of any marketing strategy is to increase revenue.
By improving the traffic of your target audience to your website and store, as well as by partnering with the leading digital marketing agency, you can increase your company's sales. Digital marketing is one of the best ways to reach new customers and achieve your business goals. In addition, it offers a variety of strategies, from video to email and social media, to achieve your unique goals. Whether you're looking to increase sales, revenue, knowledge, or loyalty, digital marketing is the way.
The success of your digital marketing strategies, however, depends on their development and execution. That's why companies partner with WebFX, a full-service digital strategy agency that offers personalized, results-based Internet marketing strategies. Everything in a digital marketing campaign is measurable (from start to finish) and you must take advantage of this and come up with a digital marketing plan that has specific milestones and objectives. Experienced digital marketers know that this isn't always easy to calculate because digital marketing is a dynamic industry and it changes all the time.
Like marketing strategies versus marketing tactics, the digital marketing strategy and the digital marketing campaign are also often interchanged. A strategic Internet marketing plan helps you to have a broad view of what you want to achieve, when you will do it and how you will do it. A digital marketing strategy is an action plan that describes how to use one or more online marketing channels to reach your target audience. Audio marketing has been on the rise, all you have to do is look at the ways in which Clubhouse and Twitter Spaces have gone head-to-head to gain market share.
A digital marketing strategy is a plan that describes in detail how to use various digital marketing channels to grow your business. Digital marketing campaigns are the basic components and actions of your digital marketing strategy that lead you to a specific end goal. . .