Therefore, a good goal of the marketing plan would be to take into account the different stages of the conversion funnel and ensure that as many users as possible become customers. Not only does it depend on the sales team to be more efficient or effective in their conversations, but marketing can also help shorten the sales cycle. Now that we know how to define marketing objectives and what makes them valuable for a marketing strategy, let's take a look at 11 examples of marketing objectives that you should use for your business. For example, if 100 chairs are sold every week and a company sells 40 chairs a week, it means that the company in question has a 40% market share.
Focusing on customer loyalty is as important as getting new customers. In addition, experts say that it is even more cost-effective to keep existing customers than to get new ones. A company can pay up to 25% more to get a new customer than to maintain one. Now that you know everything about how to set smart business goals through the power of 11 solid examples of measurable marketing goals, you're ready to start.
Don't forget that SocialBee can bring you closer to your marketing goals. Start your 14-day free trial today and create a social presence that will help you increase brand recognition and generate more leads. Set your business up for success by implementing one of the most powerful digital marketing tools available. Never forget the main purpose of marketing, which is to promote an organization's goods or services in an effort to generate more sales.
Marketing doesn't end once the prospect becomes a customer, and that also means working on ways to drive the steering wheel. So, be sure to set marketing and advertising goals that help you generate more profits while keeping your budget in mind. KPIs and marketing metrics allow you to evaluate progress throughout the process and evaluate the results at the end of your campaign. In addition, setting objectives and focusing on brand positioning should be a priority for your marketing team, as it helps you manage your reputation and brand image.
One of the best ways to exponentially grow a brand's marketing efforts is to invest in its community of customers and prospects. These would be goals such as increasing website traffic by 100% during the year or launching social ads to increase the number of followers on Instagram and Facebook. If your brand is new or is only known to a small audience, one of the marketing objectives to focus on could be to expand your reach and get more people familiar with your brand. For example, if you're the vice president of marketing for a sportswear brand looking to expand into new markets, here are four examples of marketing goals.
If the conversation isn't focused on revenue or income-driven goals, then you're not putting your energy into the right area of focus. The sales department wants to see more leads qualified for sales and the marketing department states that they are already providing them. Instead, it depends on the amount of money your brand earns after subtracting material costs, marketing expenses, and other expenses. Track the conversion rates of all your landing pages, website subscriptions, email links, free trial subscriptions, or any other call to action in your marketing campaigns.
Revenue is the lifeblood of every business, and when sales and marketing work together to drive them, the results can be incredible.